Partnership Tackles Transportation Barriers To Youth Employment

In the heart of Virginia, a beacon of hope emerged for young people struggling to find their footing in the workforce. Busch Gardens Williamsburg, an iconic amusement park, faced a daunting challenge: filling staffing shortages during off-peak seasons. The solution lay in an unlikely partnership with the United Way of the Virginia Peninsula. Charvalla West, president and CEO of the local United Way, had spent 12 years grappling with the issue of transportation as a barrier to overcoming poverty.

It was a hurdle that seemed insurmountable, until Busch Gardens approached them with an innovative proposal. The park had buses to transport employees, but needed help facilitating it. The United Way, in collaboration with the Hampton Roads Workforce Council, devised a program to connect youth with Busch Gardens' transportation and job opportunities.

This initiative was a nice improvment for young people, ages 16 to 24, who were eager to secure steady employment and forge career paths. By tackling transportation barriers head-on, the program empowered them to overcome obstacles and thrive. According to a report by the Daily Press, the program yielded impressive results.

In its inaugural run, which took place during the fall and winter of 2023, 43 participants were hired for one of three roles: rides, food and ← →

Busch Gardens Williamsburg, facing staffing shortages during off-peak seasons, turned to the United Way of the Virginia Peninsula for help.

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